PURE Smile is a 100% natural teeth whitening self administered treatment and is offered at over 400 of our partners Countrywide.

Pure Smile is a 30-45 minute self administered treatment:

The 100% natural formula is placed on the top and bottom of the mouthguard. You insert the guard into your mouth and we apply an LED light for x2 15min (30 minutes) to activate the Formula. You get to see your immediate results according to our teeth shade guide.

We recommend getting the treatment once a year. However, if you are a smoker or a coffee, tea, or red wine drinker you might have to repeat the treatment more often.

The product kit and treatment are R890.00

Unfortunately, it is not since it is considered to be a cosmetic dentistry procedure.

Yes, it is completely safe since our formula is 100% natural. There are absolutely no complications during or after the treatment i.e. no gum irritation, no sensitive teeth, etc. and there is no age limit.

No problem, it is completely safe for expecting mothers.

Yes, you can. It will not affect either of those in any way, however, please bear in mind that the teeth whitening treatment only works on natural teeth.

If you have braces, you’ll have to wait for six months after removal before performing the treatment.

Due to the glue residue still being prevalent on your teeth. If you go for the treatment pre-suggested period, the whitening will occur around the glue and will show very clearly where the glue residue still sits on the teeth.

We cannot predict the result since everyone reacts differently to the treatment. However, we guarantee 2 shades lighter (visible immediately) and you can gain up to 9 shades. Please bear in mind that we are not all born with a Hollywood smile. You will not be able to go lighter than your genetic shade (the one you were born with).

Like any other teeth whitening treatment, PURE Smile does not work on stains due to antibiotics, fluorides, and chemicals present in tap water.